We're not above simple . . .

Perhaps the highest form of giving is to donate anonymously to those you will never know.

Last week Tapeworks, Inc. had the privilege of building a series of very simple, but powerful radio spots, directed by Eric Cavoli of Lang & Durham.

For the last three years the Dalio Family Foundation has been funding a campaign to raise our aspirations at holiday time. In this series of radio spots the compelling voice of Sam Mercurio encourages us to redefine the spirit of giving at Christmas. Rather than buying gifts that will soon be forgotten or discarded, we can make better use of our money by donating to worthy causes in the names of our friends and loved ones.

As Doug Kupper, owner of Tapeworks commented, "Sure, its fun to create a complex production but sometimes when you have such a powerful message, the simple route is the best. Tapeworks is privileged to contribute to such an honorable endeavor."

So check out www.redefinechristmas.org and redefine your Christmas.