Monday, July 27, 2009

Podcasting Production


Ever hear of a company that gives its employees payed time off to train for a marathon or to climb Mt. Everest? We hadn't either until the Keiler advertising agency brought us a special project from one of their clients.

The financial consulting firm "Deloitte & Touche" decided to produce a podcast featuring amazing testimonials from employees taking part in their health and fitness program. One interviewee recalled several mountain climbing excursions and another employee praised the program for its free gym membership and personal training.

The interview called upon Tapeworks to work in real-time with studios in Chicago, Los Angeles, Miami and New York City in order for everyone to interact as if they were in the same room. This was made possible by the studio's ISDN equipment and its network throughout the country. The podcast will be available soon on the Deloitte web site.